I had a quick chat with Anna at Labour behind the Label whilst running a couple of workshops for them earlier in the month. I was running a session on using the media, she was running one on using new media. However neither of us planned to cover the relatively recent phenomenon of the social media press release. I promised to send Anna some links, which I thought I’d also share with you.
The social media press release differs from the traditional release in that the traditional media are only one of its targets. In fact it’s primarily aimed at getting your story picked up by bloggers and from there spreading through the full range of social media. Like so many other innovations, it’s being widely used by corporations but perhaps less so by campaigners and activists. So maybe time to change that?
So, to the links….
Articles: You could do worse than start with Muhammad Saleem’s How To Write a Social Media Press Release. For some arguments for the idea, and a bit more on technique read Brian Solis’ posts The Definitive Guide to Social Media Releases and The Future of the Social Media Release is in Your Hands.
Template release: You can download a template releases from Shift Communications
There are also a number of services out there who will distribute your release for you. I can’t speak to their quality or their ethics so won’t name any here.
If you’ve had experience of using the social media press release in an activism context, please share it here.
If you know of open source, free, and/or community minded services that will distribute social media releases, let us know and we’ll spread the word.